SEGA is gearing up for a double celebration in 2026, marking the 35th anniversary of both Sonic the Hedgehog and Puyo Puyo. While Sonic has been in the spotlight, the announcement of the “Dairensa!” project for Puyo Puyo promises to bring fresh excitement to fans of the beloved puzzle game. With a special live stream event planned and various pop-up stores across Japan, SEGA is clearly committed to making this anniversary memorable.

Sega has taken a monumental step in the world of competitive gaming by announcing the Puyo Puyo Global Ranking Series 2025. This tournament circuit aims to crown the first-ever world champion of Puyo Puyo, a beloved tile-matching puzzler that boasts over 39 million players globally. By integrating both official Sega tournaments and grassroots competitions, this initiative not only elevates Puyo Puyo to the ranks of established esports but also fosters a vibrant community of players eager to showcase their skills.